10 SEO Tips and Tricks for Powerful Search Engine Optimization

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Ten SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if you've got some of the factors, you may not have everything. Scroll to the end of the list to look at the things you should never be doing, as well as the things you should always do at the beginning.

Write great content (HIGH PRIORITY)

Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.

Write unique content (HIGH PRIORITY)

Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

Add new content all the time (HIGH PRIORITY)

Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Create a great keyword phrase (HIGH PRIORITY)

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Choose a phrase that is popular, but not too popular (HIGH PRIORITY)

When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Write an accessible site (HIGH PRIORITY)

Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

Use the keyword phrase in your title tag (HIGH PRIORITY)

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Get a domain with your keyword phrase (HIGH PRIORITY)

Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

Use the keyword phrase in your URL (HIGH PRIORITY)

Even if you can't get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

Use your keyword phrase a lot, but not too much (HIGH PRIORITY)

The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.

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Tips Seo:10 Google Dont's - Things You Should Never Do for Search Engine Optimization

 

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Don't like being found in Google? Here are some sure fired ways to lower your ranking and get the worst search engine results. These are the worst of the worst dirty tricks, and they can lower your Google ranking or just get you banned. Getting page views at any cost is not a good tactic. It never works in the long run, even if it may work for a short while. Beware of any company that recommends you employ any of these techniques.

1. Cloaking

Designing your Web site so that search engines see one thing and visitors see another is called cloaking. This can be done with sneaky redirects or with programming, and it's strictly verboten.

Nobody likes to be tricked this way. If they're looking for a Web site on knitting, they'll be very ticked to end up on a Web site about horses.

Cloaking your Web site is a sure-fire way to get banned from Google. 

2. Duplicate Content

Spam sites sometimes try to collect page views by duplicating the same content on multiple pages. Don't copy and paste large amounts of text from your own pages, and certainly don't violate copyright by copying content from elsewhere. Google has been known to ban sites that duplicate too much content or at least severely penalize their ranking in search results.
This can occasionally cause problems, because some spamming Web site might be duplicating your content. If you find someone violating your copyright this way, you can let Google know.

3. Have a Robot Write Your Web Site

Just as it's a bad idea to duplicate content, it's a worse idea to get a machine to write your content for you. There are programs out there that duplicate the same content but make a few changes here and there. If Google catches you, and they're pretty good at catching this, you can kiss your page views goodbye. Write your own content. That's as simple as it gets. Don't buy "instant AdSense" Web sites. If this really made lots of passive money, they wouldn't be selling them.

4. Add Keywords that Don't Relate to Your Content

Meta keywords aren't that important to Google anymore. However, when you list keywords, do list keywords that directly relate to your site, and don't repeat the same keyword multiple times. Spamming keywords by listing every word in the dictionary is a great way to have your ranking lowered in Google. Likewise, don't use the trademarked names of products made by your competitors as keywords. At best it's a bad user experience, at worse it can get you sued by those competitors.

5. Link to Bad Neighborhoods

Google calls spamming sites bad neighborhoods, and linking to them is a great way to lower your PageRank. Linking ordinarily would make you a good neighbor and a good citizen of the Internet. However, just because someone links to you does not obligate you to link back to them. Check out the Web site first, and make sure it is not a bad neighborhood.
How do you know it's a bad neighborhood? Check their PageRank and scan the Web site for any of the violations you see here.

6. Hide Text

Don't try to hide keywords by making the background color the same as the font color. This is called keyword stuffing or fontmatching. Google and other search engines are increasingly sophisticated at catching this, and they'll likely remove any offending Web sites from their search engine index. Likewise, watch how small you make the text. In a variation of keyword stuffing, some people try to put teeny tiny text at the bottom of a page. It doesn't work.

7. Title Stacking

Don't try to add extra <title> tags for more keywords. This cousin of keyword stuffing is called title stacking, and it won't win you any friends at Google. One title per page, please, although you may separate that title with a dash to hit a few more keywords that do relate to your content, such as "Pie Crust Recipe - Homemade Pastry Dough."

8. Distribute Viruses, Trojans, or Other Badware

If your site is distributing a virus, trojan, or other badware, Google's going to remove you from their index for the public good. This should be a no-brainer.

Double check any software you agree to distribute to make sure it isn't harmful, and make sure your server is secure, so that hackers don't decide to hijack your Web site and distribute malicious software for you.

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Cyber News : Finding Your Position in Google Can be Difficult

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While there are lots of sites that claim that they can tell you where your page ranks in Google, most of them provide flawed results or are even violating the Google terms of service. So, is there any way to find out how your pages are ranking in search engines? How do you find out how your pages are doing? Do you use a tool? Please comment with the tools and techniques that you use to track SEO success.

How to Check Your Search Position in Google

So, you’ve spent a ton of time and effort on creating an SEO strategy for your web pages. You’ve researched keywordsoptimized all the pages for those keywords. How do you know if all your work is working? Finding out where your page is ranking in a search engine like Google seems like a good way to find out. But that can be extremely time consuming and difficult. for each page and have

Google Prohibits Programs from Checking Ranks

If you do a search on Google asking how to check your search position in Google, you’ll find a lot of sites that offer this service. But these services are misleading at best and incorrect or against the Google terms at worst. In fact, if you read the Google webmaster guidelines you’ll see:

Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

My experience, in trying several of the tools advertised for checking search rank is that they don’t work. Some have simply been blocked by Google because the tool sent too many automated queries and others that appear to work have vastly incorrect results.

In one case, I wanted to see where the tool said a site I manage ranked when searching for the site’s name. When I did the search in Google myself, the site is the very first result. But when I tried it in the ranking tool, it said that the site didn’t show up in the top 100 search results.

So How Do You Check to See that SEO is Working?

If Google doesn’t allow programs to go through the search results for you, how can you find out whether your SEO efforts are working. Here are some suggestions.

• Go through the search engine results manually
  This is, obviously, the least palatable and most tedious way to discover where your page is showing up in search. It still isn’t going to be 100% reliable, as different Google servers can deliver different results. But it does work, and Google allows this type of access. It’s just slow and tedious.
• Use your Analytics Software
  Your analytics software should tell you the URL that your customers were on before they made it to your page. This is the referrer and any that come from Google should have the page number they were on when they found your page.
• Go through your server log files
  As long as your web server logs are in the combined log format or some other format that includes the referrer information, you can see what pages people come from to get to your page. Any results from Google will tell you where your page showed up in their search.
• Use Google Webmaster Tools
  If you go into the “Search queries” section of Google Webmaster tools for your site, you will see all the keywords that people used to find your site. When you click on the keyword you’re interested in, Webmaster tools will include the position in the search results.

But What About New Pages — How Do You Figure Out Their Position in Search Results?

All of the suggestions above (except going through the results manually) rely on someone finding your page via search and clicking through from Google to you. But if your page is showing up at rank 95, chances are most people never even get that far. For new pages, and in fact, most SEO work, you should focus on what is working rather than your arbitrary rank in a search engine.

In other words, you need to think about what your goal is with SEO. While you might say that your goal is to make it to the first page of Google, but that really isn’t a useful goal. You want to get onto the first page of Google because that gives you more page views and page views turn into revenue which helps you keep maintaining your website.

So, if your goal is to get more page views, then you should focus on that rather than on where you are ranking in search. Here are some things you can do to track a new page and see if your SEO efforts are working:

1. First make sure your site and that page have been indexed by Google. The easiest way to do this is to type site:your URL into the Google search. If your site has lots of pages, it may still be hard to find the page you’re looking for. So in that case, you should go into the “Advanced search” and change the date range to when you updated the page. If the page still doesn’t show up, then wait a few days and try again.
2. Once you know your page is indexed and in Google, you should start watching your analytics for that page. When you start seeing search engine results you can track what keywords people found that page under. And this will help you determine how well optimized it is.
3. Remember that it can take several weeks for a page to show up in the search engines and then start getting page views. So don’t give up. Keep checking periodically and if you don’t see any results after 90 days, then consider doing more promotion or optimization of your page.

 

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Cyber News : Internet Advertisements Can Be Easily Re-Sized for iPhone, iPad and Custom Applications With New Technology

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Placing internet ads on websites will be easier and more profitable in the future thanks to a new technology developed at the University of Toronto that allows ads to be resized to fit any available website space.

Internet ads are currently only available in three or four specific sizes, meaning websites must be designed around the ads. The size restrictions greatly limit ad placement options and affect the way ads look on devices such as the iPhone and iPad.

But a new technology, developed by UofT Electrical and Computer Engineering associate professor Parham Aarabi, enables ads to be resized automatically to conform to any web space. Aarabi will present the concept at the World Wide Web 2010 Conference in late April in Raleigh, North Carolina.

"Currently, a significant portion of usable website spaces are not used for advertising because the standard size ads don't fit," says Aarabi, Canada Research Chair in Internet Video, Audio, and Image Search. "Our technology is the first ever to conform ads to any available website space in an automated and practical way. Essentially, advertisers provide a single ad at a preset size, and our technology can, automatically and dynamically, regenerate the ad at any size, resolution, or aspect ratio by taking into account the contents of the ad, relevant text, and other information."

He adds that the technology will translate into profit because formerly wasted web space can be used for advertising.

"Given an online advertising market worth billions of dollars, this technology could significantly increase revenues for publishers, and create new opportunities for advertisers," Aarabi says.

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Cyber News : Many Online Social Networks Leak Personal Information To Tracking Sites, New Study Shows

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More than a half billion people use online social networks, posting vast amounts of information about themselves to share with online friends and colleagues. A new study co-authored by a researcher at Worcester Polytechnic Institute (WPI) has found that the practices of many popular social networking sites typically make that personal information available to companies that track Web users' browsing habits and allow them to link anonymous browsing habits to specific people.

The study, presented recently in Barcelona at the Workshop on Online Social Networks, part of the annual conference of the Association for Computing Machinery's Special Interest Group on Data Communications, is the first to describe a mechanism that tracking sites could use to directly link browsing habits to specific individuals.

"When you sign up with a social networking site, you are assigned a unique identifier," says Craig Wills, professor of computer science at WPI, who conducted the study with an industry colleague. "This is a string of numbers or characters that points to your profile. We found that when social networking sites pass information to tracking sites about your activities, they often include this unique identifier. So now a tracking site not only has a profile of your Web browsing activities, it can link that profile to the personal information you post on the social networking site. Now your browsing profile is not just of somebody, it is of you."

Like most commercial websites, online social networks use third-party tracking sites, called aggregators, to learn about the browsing habits of their visitors. Cookies are maintained by a Web browser and contain information that enable tracking sites to build profiles of the websites visited by a user. Each time the user visits a new website, the tracking site can review those cookies and serve up ads that might appeal to the user. For example, if the user frequently visits food sites, he or she might see an ad for a new cookbook.

Online networking sites have gone a step further by allowing for transmission of unique identifiers. It is a particularly troubling practice for two reasons, Wills says. "First," he notes. "users put a lot of information about themselves on social networking sites. Second, a lot of that information can be seen by other users, by default. There are mechanisms users can use to limit access to their information, but we found through previous research that most users don't take advantage of them." With a unique identifier, a tracking site could gain access to a user's name, physical address, email address, gender, birth date, educational and employment information, and much more.

With the "leakage" of this type personal information, there is a significant risk of having one's identity linked to an inaccurate or misleading browsing profile. Browsing profiles record the websites a particular computer has accessed, not who was using the computer at the time or why particular sites were chosen. According to Wills, this leaves room for inaccurate profiling by tracking sites, a situation that has the potential to lead to serious problems. When a computer is used by more than one person, or a person browses for curiosity rather than intent, it leaves room for misinterpretation, he notes. "Tracking sites don't have the ability to know if, for example, a site about cancer was visited out of curiosity, or because the user actually has cancer. Profiling is worrisome on its own, but inaccurate profiling could potentially lead to issues with employment, health care coverage, or other areas of our personal lives."

Wills says the researchers do not know what, if anything, tracking sites do with the unique identifiers that social networks transmit to them. They say they have communicated with all of the sites they studied to inform them about the privacy leakage, but have not heard back officially from any. "We are not saying that they are necessarily trying to leak private information," he says. "But once someone is in possession of your unique identifier, there is so much they can learn about you. And even if tracking sites do not use the information themselves, can they guarantee that it will never find its way into other hands? For these reasons, we feel this issue is something that we should to be concerned about."

The researchers also note that while users of social networking sites can protect themselves to some degree by limiting the amount of information they post and using the protections the sites make available to them to limit access to their information, the easiest way to prevent privacy leakage would be for social networking sites to stop making unique identifiers visible.

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History Sniffing in Perspective

The computer scientists say that history sniffing does not pose as great a risk to your privacy or identity as malicious software programs (malware) that can steal your banking information or your entire Facebook profile. But, according to Shacham, "history sniffing is unusual in effectively allowing any site you visit to learn about your browsing habits on any other site, regardless if the two sites have any business relationship."

"I think people who have updated or switched browsers should now worry about things other than history sniffing, like keeping their Flash plug-in up to date so they don't get exploited. But that doesn't mean that the companies that have engaged in history sniffing for the currently 60 percent of the user population that is vulnerable to it should get a free pass," said Shacham.

Tracking History Sniffing

The UC San Diego history-sniffing detection tool analyzes the JavaScript running on the page to identify and tag all instances where the browser history is being checked. The way the system tags each of these potential history tracking events can be compared to the ink or paint packets that banks add to bags of money being stolen.

"As soon as a JavaScript tries to look at the color of a link, we immediately put 'paint' on that. Some sites collected that information but never sent it over the network, so there was all this 'paint' inside the browser. But in other cases, we observed 'paint' being sent over the network, indicating that history sniffing is going on," explained Lerner. The computer scientists only considered it history sniffing when the browser history information was sent over the network to a server.

"We detected when browser history is looked at, collected on the browser and sent on the network from the browser to their servers. What servers then do with that information is speculation," said Lerner.

The "paint" tracking approach to monitoring JavaScript could be useful for more than just history sniffing, Lerner explained. "It could be useful for understanding what information is being leaked by applications on Web 2.0 sites. Many of these apps use a lot of JavaScript."

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Your Webcyber News : Surfing History Is Accessible (Without Your Permission) Via JavaScript#1

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 history saved in your Web browser can be accessed without your permission. JavaScript code deployed by real websites and online advertising providers use browser vulnerabilities to determine which sites you have and have not visited, according to new research from computer scientists at the University of California, San Diego.

"JavaScript is a great thing, it allows things like Gmail and Google Maps and a whole bunch of Web 2.0 applications; but it also opens up a lot of security vulnerabilities. We want to let the broad public know that history sniffing is possible, it actually happens out there, and that there are a lot of people vulnerable to this attack," said UC San Diego computer science professor Sorin Lerner.

The researchers documented JavaScript code secretly collecting browsing histories of Web users through "history sniffing" and sending that information across the network. While history sniffing and its potential implications for privacy violation have been discussed and demonstrated, the new work provides the first empirical analysis of history sniffing on the real Web.

"Nobody knew if anyone on the Internet was using history sniffing to get at users' private browsing history. What we were able to show is that the answer is yes," said UC San Diego computer science professor Hovav Shacham.

The computer scientists from the UC San Diego Jacobs School of Engineering presented this work in October at the 2010 ACM Conference on Computer and Communications Security (CCS 2010) in a paper entitled, "An Empirical Study of Privacy-Violating Information Flows in JavaScript Web Applications."

History Sniffing

History sniffing takes place without your knowledge or permission and relies on the fact that browsers display links to sites you've visited differently than ones you haven't: by default, visited links are purple, unvisited links blue. History sniffing JavaScript code running on a Web page checks to see if your browser displays links to specific URLs as blue or purple.

History sniffing can be used by website owners to learn which competitor sites visitors have or have not been to. History sniffing can also be deployed by advertising companies looking to build user profiles, or by online criminals collecting information for future phishing attacks. Learning what banking site you visit, for example, suggests which fake banking page to serve up during a phishing attack aimed at collecting your bank account login information.

"JavaScript is a great thing, it allows things like Gmail and Google Maps and a whole bunch of Web 2.0 applications; but it also opens up a lot of security vulnerabilities. We want to let the broad public know that history sniffing is possible, it actually happens out there, and that there are a lot of people vulnerable to this attack," said UC San Diego computer science professor Sorin Lerner.

The latest versions of Firefox, Chrome, and Safari now block the history sniffing attacks the computer scientists monitored. Internet Explorer, however, does not currently defend against history sniffing. In addition, anyone using anything but the latest versions of the patched browsers is also vulnerable.

Sniffing out History Sniffing

"We built a dynamic data flow engine for JavaScript to track history sniffing in the wild. I don't know of any other practical tool that can be used to do this kind of extensive study," said Dongseok Jang, the UC San Diego computer science Ph.D. student who developed the JavaScript monitoring technology. The researchers plan to broaden their work and study what information is being leaked by applications on social media and other Web 2.0 sites.

The computer scientists looked for history sniffing on the front pages of the top 50,000 websites, according to Alexa global website rankings. They found that 485 of the top 50,000 sites inspect style properties that can be used to infer the browser's history. Out of 485 sites, 63 transferred the browser's history to the network. "We confirmed that 46 of them are actually doing history sniffing, one of these sites being in the Alexa global top 100," the UC San Diego computer scientists write in the CCS 2010 paper.

Table 1 in the paper outlines the websites the computer scientists found that performed history sniffing during the data collection period. In some cases, the websites created their own history sniffing systems. In other cases, advertisements served by outside companies contained JavaScript code performing the history sniffing.

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Google Earth 6

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What's New in Version 6

With Google Earth 6, you can explore the streets in 3D like never before. Fly from outer space down to the streets with the new Street View and easily navigate your way around. Switch to ground-level view to see the same location in 3D.

Now you can see 3D trees in locations all over the world. We have also made it easier for you to know when historical imagery is available in the location you are viewing. Download the latest version to start exploring the new features and watch the videos below to learn more. 

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